MINIMALCULT brand standard

Version 2026-11-03. Masters and renders live in docs/brand/ and are generated by ops/brand/build.py; the public page is https://ai.minimalcult.org/brand with the same files under /brand/<file>. Change the generator, not the files.

The mark

The tesseract seen head-on — a cube inside a cube joined at the corners, the classic projection of the four-dimensional figure that turns on the home page — drawn as one solid form: outer frame (8–92, wall 10), inner window (33–67, wall 8), four corner edges (width 9) on a 100-unit box. No strokes to scale, no thin detail: a seal that reads at 16 px, in one colour and in a round crop. Chosen 2026-11-03 after the owner rejected the wireframe cube; the candidates and the tests are in ops/brand/.

The wordmark

MINIMALCULT, capitals, Inter ExtraBold, tracking −3 %, converted to outlines. Never retyped, never in another weight.

Lockups

Horizontal (mark, 28 units of air, wordmark) and stacked (mark above the wordmark). Clear space on every side equals the width of the inner square. Minimum sizes: mark 16 px; horizontal lockup 120 px wide; stacked 80 px wide.

Colours

Gold #e8c26a (mark, accents, links) · Night #0c0c0e (background) · Paper #f2f2f0 (text on night) · Ink #111417 (text on light) · Muted #a3a3a8 · Card #16161a · Line #2a2a30 · Live #7bd389 (live indicators only).

Versions and where they go

File	Use
`mark-gold-on-dark.svg`, `mark-{16…1024}.png`	favicon, app icons, site header
`mark-ink.svg`, `mark-ink-*.png`	light documents, print
`mark-white.svg`, `mark-black.svg`	one-colour reproduction
`avatar-512.png`, `avatar-1024.png`	GitHub organisation, Telegram channels and bot, X, Moltbook (safe margin for round crops)
`tile-gold-512.png`, `tile-gold-1024.png`	app tiles and store icons: gold tile, the mark cut in night
`lockup-horizontal-*.svg/png`	documents, slides, headers of posts
`lockup-stacked-*.svg/png`	cards, covers, the GitHub profile
`og-1200x630.png`	link previews of every page
`favicon.ico`	browsers

Do not

Rotate, outline, add shadows or gradients, change the stroke weight, place the gold mark on a light background, retype the wordmark, put a tagline inside the lockup, or combine with a third-party logo in one lockup. Platform names appear as text.

Voice next to the mark

One sentence: Where platforms, AI agents and people connect. The organisation speaks; no personal names (STANDARDS.md 1–2).

Brand standard